You bring the domain.
We bring the platform.
Start-up tracks for domain founders, each listing what runs today and what comes next.
Books
Double-entry, balanced
Your records
Walled off per business
Shares
Worked out to the paisa
Founder focus
Domain and customers
Venture tracks
Each lists the business you build, what runs today and what comes next.
Showing 12 of 12 tracks

Direct-to-Consumer Heritage & Artisan Product Brands
An online store and a customer list for a craft brand that also sells at melas, craft fairs and temple bazaars.
The business you build
Launch or scale a regional craft, ittar, handloom, brassware or Ayurvedic personal-care brand, sold at fairs and online across India.
What runs on Ojas today
Not startedA point-of-sale for the stall itself, and receipts sent on WhatsApp.
✓Founder profile
- •Master artisans and family craft businesses
- •Revivalists with sourcing ties in craft clusters
- •D2C operators of authentic Indian lifestyle products
Out of scope
- Dropshipped mass-produced goods
- Synthetic fragrances
- White-label electronics
Have a domain that is not listed?
Tell us the discipline, craft or institution. We will say plainly which parts already run on Ojas, and which are not started yet.
Why founders build on Ojas
Your months and capital go into the business: the books, store, bookings and almanac are already built.
Built before you arrive
A store, a booking calendar, the books and programme enrolments already run on Ojas. Each track below says which parts apply to it, and which are not started yet.
India payments and tax, already wired
UPI and card payments at checkout through Razorpay and Cashfree, and GST tax invoices prepared in the finance console.
Walled off from every other business
Your customer records and student lists stay inside your own business on Ojas: a request from another business for them comes back as not found.